Media Training
Be Ready When the Spotlight Hits
That big media moment you’ve been hoping for—or worrying about—is finally here. Whether it’s a live TV interview, a newspaper feature, a podcast appearance, or a social media Q&A, how you deliver your message matters just as much as the message itself.
At RDG Communications, we help you show up confident, prepared, and on-message—no matter the platform, no matter the pressure.
What Our Media Training Covers
Forget generic lectures. Our training is hands-on, practical, and tailored to your organization’s needs—whether you’re promoting an event, responding to a crisis, chatting with an unexpected reporter, or preparing for a feature story.
We offer 1 or 2 day training sessions that include:
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Understanding Modern Media Dynamics: Know how traditional outlets and social media intersect—and what that means for your message.
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Communications Planning Fundamentals: Learn how to prepare before the cameras roll, so you stay in control of your narrative.
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Media Relations Basics: Understand how journalists think, what they look for, and how to build good press relationships.
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Crafting Key Messages: We help you develop, refine, and stick to core talking points that cut through the noise.
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What Makes a Newsworthy Story: Learn how to position your topic so it grabs media attention.
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Pitching Your Story: Tips and strategies for successfully getting your story picked up by journalists.
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Interview Formats & Techniques: From live TV to phone interviews, understand the expectations and pacing of each format.
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Do’s and Don’ts: Critical tips to avoid common spokesperson mistakes.
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Presentation & Delivery Skills: Body language, tone, pacing—everything you need to come across as professional and relatable.
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Live Practice Interviews with Feedback: Get real-world practice in mock interviews with constructive coaching and video playback review.
Who Should Consider Media Training?
Our media training is designed for anyone who may find themselves speaking on behalf of an organization—whether by plan or by surprise. We’ve coached business owners, executives, nonprofit leaders, fundraisers, elected officials, campaign spokespeople, PR teams, marketing staff, event organizers, and crisis response teams—all with one goal in mind: helping them communicate with clarity and confidence.
If you or your team could end up in front of a camera, behind a microphone, or quoted in the press, you need to be ready. With RDG Communications, you’ll know exactly what to say, how to say it, and how to deliver your message when it matters most.
Get Prepared Before You Go On Air
Don’t wait until the interview invitation hits your inbox. Whether it’s your first interview or your fiftieth, a little preparation makes a big difference. Let’s get you media-ready.